Phnom Penh, 18 March 2025 – The Cambodian esports landscape is poised for a transformative leap as Cellcard, Cambodia’s leading Digital-First Telco, announces a pivotal three-year strategic partnership with MOONTON Games, the international game developer and publisher. This alliance underscores Cellcard’s unwavering dedication to fostering a robust esports ecosystem, providing gamers with unparalleled connectivity and opportunities for growth.

Building on a foundation of esports development since 2018, Cellcard continues its collaborative efforts with the Esports Federation of Cambodia (EFC), nurturing amateur and professional talent through tournaments and initiatives in partnership with industry leaders like MOONTON Games.

Driving Cambodia’s Esports Momentum, Esports is more than mere entertainment; it’s a dynamic arena for competition and a vital component of the burgeoning digital economy. With over 3.1 million mobile gamers fueling its expansion, Cambodia’s esports scene is rapidly evolving, and Cellcard is at the forefront of this evolution. As the nation’s premier gaming network, Cellcard delivers the ultra-low latency, high-speed connectivity, and seamless gameplay essential for competitive gaming—key factors that solidified MOONTON Games’s decision to partner with Cellcard.

Daniel Chew, Cambodia Head of Esports, at MOONTON Games, stated: “We share the same mission with Cellcard to deliver seamless viewing and gaming experience for our gamers and community. Through our partnership with Cellcard, our fans and offline spectators can enjoy perks as they watch the upcoming MPL Cambodia season, and our players can experience the pinnacle of gaming excellence.”

This partnership empowers the broader community and provides players with the necessary tools and support to excel.

Ascending Cambodia’s Esports Aspirations for SEA Games 2025, this partnership extends beyond individual players, focusing on lifting Cambodia’s overall esports capabilities. The MLBB team’s bronze victory at the 2023 SEA Games and Top 4 performance at the MLBB Southeast Asia Cup MSC 2023 (now known as MLBB Mid-Season Cup 2025 at the Esports World Championship in Riyadh) vividly demonstrated the nation’s potential. As MLBB returns as an official medal event at the 2025 SEA Games in Thailand, Cambodia’s national team is primed for further success.

Leveraging Cellcard’s superior gaming network, minimal latency, and robust community engagement, Cambodian players will be equipped to train, compete, and achieve excellence on the international stage.

Mr. Kok Leong Yap, Chief Consumer Business Officer at Cellcard, stated: “As Cambodia’s Digital-first telco, Cellcard is committed to providing the ultimate gaming experience and fostering a thriving esports community. This strategic partnership with MOONTON Games will elevate MLBB in Cambodia and support our national team in preparing for the 2025 SEA Games. We are proud to contribute to developing a world-class esports ecosystem.”

Ushering in a New Era of Esports Excellence, through this collaborative alliance, Cellcard, and MOONTON Games are shaping the future of esports in Cambodia, driving innovation, and establishing new standards for excellence across the region.

With unparalleled connectivity and a focus on community development, Cellcard is shaping the future of digital gaming.

The future is digital. The future is esports. And Cellcard is empowering the journey.

About CAMGSM PLC. (Cellcard) 

Launched in 1997, Cellcard is Cambodia’s longest-serving and only homegrown operator. It is reputed for its long history of first-to-market innovations, outstanding customer service, and the fastest, most reliable mobile network. Considered one of the biggest telecommunication companies in Cambodia, Cellcard services over four million customers with nationwide coverage and an expansive dealer and distribution network. While maintaining an unwavering commitment to remain relevant in the market and provide exceptional telecommunication services and experience daily, Cellcard keeps continuously expanding and optimizing its telecommunication network.

About Mobile Legends: Bang Bang Professional League (MPL)

 The Mobile Legends: Bang Bang Professional League (MPL) is the premier MOBA esports tournament held across seven countries (Indonesia, Cambodia, Philippines, Singapore, Malaysia, Middle East, and Brazil). Created by MLBB Esports, these leagues serve as a pathway for athletes of all diversities and backgrounds to pursue their dreams of becoming professional players and to support the esports ecosystem in every region.

About MOONTON Games

 Established in 2014, MOONTON Games is a global video game company dedicated to gaming development, publication, and esports. With more than 1,600 employees worldwide, the company operates offices in Indonesia, Malaysia, Singapore, the Philippines, Latin America, and China. It has successfully launched several high-profile mobile games globally and has built long-term relationships with governments and esports organizations in more than 30 countries around the world. Mobile Legends: Bang Bang is its current star game and the leading mobile multiplayer online battle arena (MOBA) game worldwide. For more information, visit https://en.moonton.com