Cellcard and GrabFood to roll out co-branded initiatives
Published Date: April, Tuesday 04, 2023
Cellcard signed MOU with Southeast Asia’s fastest growing food delivery service, GrabFoods.
The agreement will allow Cellcard to leverage GrabFood’ services to create unique value for Cellcard’s customers, while raising awareness about GrabFood and the convenience it brings through joint marketing campaigns.
“On-demand delivery is a growing industry. Even before COVID, the trend was moving towards contactless transactions. Covid accelerated not only the adoption of these services, but also new innovations. GrabFoods is one of the most prominent brands in the delivery service industry, and Cellcard’s partnership with GrabFoods presents new opportunities for both brands to create value for our customers.” Cellcard CEO Simon Perkins
The MOU with GrabFoods is made as part of Cellcard’s continuous efforts to develop and provide its customers with relevant and insightful offers to support their digital lifestyles.
“We are equally delighted to partner with Cellcard. Our mutual vision of serving the digital needs of our consumers and to support their changing lifestyle is central to the partnership and will allow us to co-create initiatives that are both innovative and relevant to today’s digital consumers.” — GrabFood Head of Expansion Region Corentin Rouxel
Included in the partnership is over one million dollars’ worth of vouchers for the GrabFoods platform, available exclusively to Cellcard customers.
Included in the partnership is a special discount benefit for the GrabFood’s platform available exclusively to Cellcard customers.
Cellcard X GrabFoods promotions start rolling out from March 2023 onward.
The MOU between Cellcard and GrabFoods was held on March 17, 2023, at the Cellcard head office, attended by members of the senior management teams for each brand.
For more information, visit www.cellcard.com.kh or Cellcard’s Facebook page.