Cellcard today launched its special Christmas Appeal to raise funds for the Friends International charity which works to get disadvantaged youth off the streets and into the classroom.

Cellcard has set itself a $20,000 target which it aims to achieve from the Christmas Appeal campaign that will be promoted across TV, radio and Social Media.

The general public will be urged to donate by SMS, with the moving tally communicated each day until Christmas.

Cellcard too has transformed part of its head office into the ‘Cellcard Christmas Street’ giving families a fun opportunity to meet Santa and the Elves at the weekends before Christmas.

Entering the venue is free for all but it is encouraged that visitors donate to the cause by either calling 2525 if a Cellcard customer, transfer via Wing QR code or Merchant ID: 39999, or transfer from ABA to account 000849002 (Friends International) with remark ‘Cellcard Charity’.

On the night of 24^th December, a Christmas Eve Concert Appeal will also take place at Friends International’s Futures Factory in Phnom Penh where special guests will perform and broadcasted on Facebook Live to urge the public to donate.

There will be performances by Suzana Reth and Mustache Band as well as guest appearances from influencers.

Cellcard Chief Executive Officer Ian Watson said his team had chosen to support Friends International because of the great success of their Back-To-School programme.

“Education is critically important for today’s youth, especially the disadvantaged who can help move themselves out of poverty and build a stronger future for their families,” Mr Watson said.

“In one year alone they have brought more than 1700 young people back to school and helped them to stay in school with additional funds can continue to expand.”

The campaign runs from December 12 to 31^st followed by a cheque presentation to Friends International in January.

To donate $1, Cellcard customers can simply call 2525, or transfer from Wing to QR code or Merchant ID 39999

To know more about the activities related to the campaign, visit www.cellcard.com.kh

Friends International is a non-profit organization committed to providing social services to children, youth and families living in the streets in hopes of creating brighter futures.

Since Friends-International began (1994) it has helped over 450,000 vulnerable children, youth and family members to build better futures for themselves (for Mith Samlanh alone it’s over 200,000).

To find out more about their social programs, visit https://friends-international.org/