Phnom Penh, 8 January 2016: Cellcard is calling all cycling enthusiasts to get on their bikes for a good cause while enjoying a day of fun, excitement and companionship.

Ride2School, a one-day race by Pour un Sourire dénfant (PSE) and Cellcard, will see participants cycling from Phnom Penh to Kampot to raise funds to improve education standards among underprivileged children. Proceeds from the event will be used to purchase bicycles to enable these children to have easier access to education.

To be held on January 23, the 120 km race is open to all, with various categories to choose from. Cyclists over the age of 45 can opt for the VIP category, professional riders can participate in the Leopard category while semiprofessionals can cycle in the Rabbit. There’s also a Female category for women riders.

Participants will not only be cycling for a good cause, but will also receive goodies in the form of a jersey, snacks, a massage, a solidarity dinner, a night’s accommodation at Kampot, transportation back to Phnom Penh the morning after and more.

Apart from joining up, participants can contribute to Ride2School through other means. This includes sourcing for sponsors to support each kilometer a participant covers, supporting PSE students to take part or even by helping promote the event.

Cellcard subscribers can also donate by sending a “Ride2School” SMS to 9196. Each SMS equals 50c donation and can be sent from January 8 to February 8.

“Ride2School not only promises a day of fun and excitement, but also the satisfaction that you get from contributing to a good cause,” said Cellcard Head of Segment Marketing Phon Navuth. “We’re hoping to get as many cyclists and well-wishers as possible to join us and give underprivileged children better access to learning to improve their lives and future.”

The event kicks-off 6am at the Cellcard Head Office in Sihanouk Blvd. A registration fee of $35 is imposed on each participant. Interested individuals can register at the Head Office, at the Lotus Blanc Restaurant on Street 51 or at Flying Bikes 2, also on Street 51. Alternatively, email chanratha.sry@pse.ngo or check out Ride2school Cambodia on Facebook.

Ride2School is co-organized by the Cambodia Cycling Federation and co-sponsored by Flying Bikes 2, Major Cineplex by Cellcard, Eau Kulen, Cam-Paint, Koh Santepheap and Nova.